In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. There are currently many interesting initiatives ongoing to explore how robots can be used in retail and the value of it. Elisa, the leading Finnish Telco, is the first retailer in northern Europe to use a humanoid robot in a retail environment as key part of the customer journey aimed at enhancing personal and engaging interactions with customers and to close the gap between the online experience and the store in their click and collect process. The Elisa case: how robots can be used in retail environment, the value of using robots for customer engagement and future innovations in customer journey management. Sven-Olof Husmark, CMO at Qmatic Group. #eShowBCN17


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